Top 5 Beauty Retail Apps on iOS in Colombia: Q2 2021

In the second quarter of 2021, the top 5 beauty retail apps on the iOS platform in Colombia displayed varied performance metrics. Below is a breakdown of their weekly downloads and active user trends, with data sourced from Sensor Tower.

Natura (Oficial)

Throughout Q2 2021, weekly downloads for Natura (Oficial) fluctuated, peaking at 249 downloads in mid-April. Downloads saw a slight decline towards the end of June, stabilizing at around 180 downloads per week. Active users experienced minor fluctuations, maintaining a range of approximately 860 to 980 users weekly.

Mary Kay® Interactive Catalog

The Mary Kay® Interactive Catalog saw a varied download trend with a high of 191 downloads in the first week of April and a low of 92 downloads towards the end of June. Active users ranged from 237 to 303 throughout the quarter, indicating a stable user base.

Think Dirty – Shop Clean

Think Dirty – Shop Clean experienced a significant spike in downloads in mid-April with 1.2K downloads, followed by a sharp decline. Weekly active users peaked at 1.4K during the same period and gradually decreased to around 330 by the end of June. The app also generated modest weekly revenue, peaking at $5 in the final week of June.

FOREO For You

FOREO For You maintained a relatively stable download trend, ranging from 19 to 54 downloads per week. Active users showed fluctuations but remained within the 430 to 580 range, with a notable peak of 583 users in early May.

Just APP

Just APP had a low but consistent download rate, with a peak of 27 downloads in early April. The lowest download count was observed in mid-May with only one download. Active user data was not available for this app during the quarter.

For more detailed insights and data, visit Sensor Tower.